What’s Making Me Happy This Week: Ecto Cooler
This is “What’s Making Me Happy This Week,” a weekly feature inspired by the Pop Culture Happy Hour podcast. It’s pretty self-explanatory.
What’s Making Me Happy This Week is Hi-C Ecto Cooler. Allow me to explain.
While browsing along the home page of the A.V. Club I came across a random link that dates back to mid-March. Without any explanati0n or lead-in, the site ran an item headlined “7 pop-culture tie-ins that outlived their inspirations.” The lead? One of my childhood favorites, Hi-C Ecto Cooler. Why did the A.V. Club run this particular column? Because they’re awesome, that’s why.
I’m not going to re-create the list here. The contributors at the site deserve their credit and their click-through. I will however extol the virtues of Hi-C Ecto Cooler. First, it was Hi-C. Just know that before there were hundreds of sugary drinks on the market, there was Hi-c and Kool Aid, the yummiest drinks in the world. Second, it came in a juice box so you could take it with you. Third, it was sort of orange flavored, but it was green. How cool is that? Finally, it was supposed to be a drinkable liquid version of Slimer!
Ecto Cooler was one of the coolest products of the late ’80s. If you were a cool kid, at one point or another you had this in your lunchbox or you found your way to get your hands on some. It’s hard to believe that now looking at the box, but I guess the ’80s were a simpler time. Or maybe Slimer was just that awesome. (And if you don’t know who Slimer is, you really need to watch this movie ASAP.)
Now the product is sadly gone, but you can relive your childhood by making your own Ecto Cooler. Or read the Ecto Cooler bible. Or buy an unopened box for $515 on ebay. Thank you A.V. Club for leading me down this rabbit hole.
And That’s What’s Making Me Happy This Week.